First look inside SETL, luxury new apartments in Birmingham’s Jewellery Quarter

Developer HBD has released the first CGI images of new apartments in iconic district

The images offer a sneak peek inside the hotly anticipated new scheme at the heart of Birmingham’s most desirable neighbourhood.

Designed by award-winning local architect BPN, SETL is a stunning 12-storey building located just off St Paul’s Square. Residents will be just a short hop from independent stores and great places to eat and drink; attributes that saw the Jewellery Quarter named one of Britain’s coolest neighbourhoods.

SETL will set a new benchmark for city centre living in Birmingham; each of the 102 one and two-bed apartments are carefully designed with spacious and contemporary interiors all finished to the highest standards.

Striking floor to ceiling windows flood the large apartments with natural light, with contemporary open plan kitchens offering a stylish, comfortable space whether you’re hanging out with friends or just having a quiet night in. The spacious bathrooms and en-suites have all been designed with a neutral, modern colour palette, continuing the feeling of luxury and quality throughout the development.

Alongside the stunning new apartments sure to become the city’s most sought-after new address, SETL residents will enjoy a range of hotel-style amenities, including a smart reception area, a stylish co-working lounge and wellness studio.

Guests will be wowed by sweeping views across the city from SETL’s 6th floor private roof top garden. With lush planting and all-weather seating ensuring the space can be used year-round, it’s the perfect spot to appreciate the city from a distance, meet up with friends or just take some time for yourself.

Simon Raiye, Director at HBD, said: “SETL has been meticulously designed with residents’ living experience in mind – every element has been carefully considered, which really sets it apart; there’s nothing else like it in the city. We’re already receiving enquiries and we’re really looking forward to bringing people through the door early next year see the show apartment and get a real feel for the space and life at SETL.”

Potential buyers will be able to visit the show apartment early next year.

To make an enquiry about SETL, contact Knight Frank on 0121 233 6495 or via

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