HBD scores approval for major Birmingham redevelopment project

One of Birmingham’s most exciting new schemes has been given the go ahead by planners, with property developer HBD now set to push ahead with the redevelopment of Cornwall House.

The £32m project will see the transformation of a prominent site in Birmingham’s popular Jewellery Quarter, creating 101 new apartments in one of the city’s most sought-after areas.

HBD has also released CGIs of the new development, which will be known as Setl.

Along with high-quality, individually designed apartments, Setl will also include 2,350 sq. ft. of commercial space, adding to the vibrancy of the area and providing amenities for residents.

Designed by BPN Architects, the scheme is heavily influenced by Birmingham’s past and heritage, with features including a glazed terracotta façade; a nod to the liberal use of the material in the city’s buildings, particularly throughout the late Victorian era.

Simon Raiye, Director at HBD, said: “Setl will replace a disused site with an attractive, modern new development that will provide new homes with an emphasis on quality and community. It’s a prominent spot in one of the city’s most historic areas and the design reflects that – we’ve worked hard to create a development that is fitting for its location, will enhance the area and sit comfortably alongside its neighbours.

‘It’s an exciting project and we look forward to getting on site.”

HBD recently announced its second investment in Birmingham city centre; a 2.6-acre site, formerly home to Sytner BMW dealership, now tipped for a residential-led mixed-use scheme.

Its Birmingham office is also underway with a number of industrial and logistics projects across the Midlands, including Phoenix 10, a major 40-acre, £100m regeneration project in Walsall, and the £50m redevelopment of Nottingham’s former Imperial Tobacco factory site, now known as New Horizon.

HBD is one of the UK’s most active property developers, with seven regional offices across the country. It remains focused on large-scale projects within two key areas – urban regeneration and industrial and logistics – and is currently working with a development pipeline of £1.4bn.